Here are a few reasons why tracking MAU is important for mobile marketers: Tracking MAU allows mobile marketers to see how many people are actively using their app on a regular basis and can help them understand the reach and popularity of your app. Additionally, MAU may be used in combination with other metrics, such as average revenue per user (ARPU) and return on ad spend (ROAS), to help marketers assess the overall performance of their mobile advertising efforts. The definition of an "active user" can vary depending on the specific campaign in question and may include a range of different types of engagement, such as installing an app, making a purchase through an app, or interacting with mobile ad content. Mobile marketers often use this metric to measure the reach and effectiveness of their advertising campaigns and track user engagement and activity over time. In the context of mobile advertising, monthly active users (MAU) refer to the number of unique users who engage with the marketer's mobile app in a given month.
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